Marketing


Customer Success is Your Success: 5 Ways to Boost Retention

The SaaS model has turned business on its head. Revenue from existing customers, through renewals and upsells, is the...

Discover how to Build Your Case for Marketing Automation

Sales organizations are now competing in a new world, where the buyer has more control than ever. Effective marketing...

Three Converged Media Campaigns Worth Emulating

The old adage, \"you get what you pay for\" may no longer be true when it comes to traditional...

Avoid these common pitfalls when choosing a cloud CRM

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution...

Worksheet: Are You Ready for Marketing Automation?

Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there\'s...

6 Ways to Boost Holiday Sales & Fuel Year-round Growth

Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well....

The Keys to Securing Data in a Collaborative Workplace

Losing data is costly. According to the Ponemon Institute, the average data breach costs US organizations an estimated $200...

Six Templates To Help You Identify and Activate Todays Key Consumer Segments

In the 1950s, leading brands began developing basic audience personas like “moms” and “teens” using information like age, gender...

Evaluate Your Social Relationship Platform

A complete Social Relationship Platform (SRP) partner provides a unified platform for engaging audiences, activating customers, and driving business...

How to Engage the Most Important Consumer Generation

Traditional marketing tactics don\'t cut it when you\'re trying to share your brand story with social-savvy millenials. In fact,...

How to Converge Media

The new world order of media and advertising demands that brands experiment and search for new ways to drive...

10 Step Checklist for your Website Redesign

Want to redesign your website? A redesign can be a huge success – or it could fail miserably. The best...

Graduating from Email Marketing to Marketing Automation

Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as...

The Use and Abuse of “Enterprise” Software and What It Truly Means

Whether a software product is enterprise-level is not determined by the capabilities of the software, but rather by the...

10 Best Practices for a Successful Digital Asset Management Implementation

Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the...

Create Conversations, not Campaigns

Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all...

Expert Panel: Brand Strategists Answer Top Five Social Questions

During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social...

Move Beyond Batch and Blast Emails

Like many marketers, you’ve included email in your marketing mix for years. But while email remains a vital channel,...

Secure Payment Survey Executive Summary: Contending with Current Challenges and Capitalizing on the Opportunities

Considering the massive scale and cost of payment system breaches that have made headlines in recent months, it is...

Market Survey: Securing Sensitive Payment Information Key Challenges and Opportunities

For the security teams tasked with safeguarding sensitive payment information, significant challenges and opportunities continue to arise. This paper reports...
 
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