Chester Zoo: A three-stage mobility execution takes on customer experience

Read the Chester Zoo case study to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit to achieve a:

• Whopping 200% increase in mobile conversions
• Industry-leading 20% app visitor penetration rate
• Simplified and clearer messaging structure
• Stronger customer understanding

Last Published: July 4, 2017 by Michael

Category: Education