The New Reality of Digital Video Advertising

In the ever-fragmenting world of media and advertising, it’s the pairing of video and out of home (OOH) that’s delivering results greater than the sum of its parts. This is changing the game for marketers eager to reach professional, frequent shopping, elusive, light-TV-viewing audiences well beyond television and the Web.

In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attract ...

Last Published: May 15, 2014 by Steve

Category: Human Resources