APAC: The CX Optimists

If a customer experience (CX) expert were to imagine the ideal consumer for its products and services, what would this person look like?

They would be happy to share their personal data across a range of scenarios, they would trust the brands with whom they shared it, and they would be open to interacting with brands in a range of innovative ways.

But in a world where consumers are becoming smarter about the use of their data, does this ideal consumer really exist? If they do, they would ...

Last Published: July 10, 2019 by Gavin

Category: Information Technology