Bridging the AdTech & MarTech Divide

Your complete guide to navigating the technology that is helping businesses tackle digital transformation

Produced in partnership with Which-50, this glossary is a valuable tool for anyone looking to gain a greater understanding of the components that make up a marketing and advertising technology stack. Plus uncover how they can work together across your paid, earned and owned channels to deliver true customer experience at every touchpoint.

The glossary contains 51 terms, including:
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Last Published: May 4, 2018 by Susan

Category: Information Technology