Brilliant Advertising

Unlock the power of programmatic with the right creative

Programmatic makes it easy to select a highly targeted audience and then use dynamic creative to deliver an impression designed specifically for them. But, personalized, real-time advertising at scale also requires real-time creative at scale, and this realization is having a profound effect on how creative teams develop assets.

In this new era of programmatic, marketers and creatives face challenges that can be met by getting buy-i ...

Last Published: March 6, 2018 by Susan

Category: Information Technology