Bulk Up Your Business Case for Marketing Automation

Marketing automation is a pay-off, not a trade-off, in experience.

Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization.

• Data that proves automation saves time and ...

Last Published: May 30, 2019 by Susan

Category: Information Technology