CMOs: How you can leverage data to enhance customer experiences

For today’s Chief Marketing Officers (CMOs), customer experience (CX) is a top priority. You need to deliver consistent CX across every business touchpoint, and this requires the right people, processes and systems. Increasingly, your job is also about data - it’s crucial that you’re gathering and analysing it to drive closer relationships with your customers.

Data is one of the most powerful tools available for building strong, lasting relationships with your customers. Whether you’r ...

Last Published: July 10, 2019 by Gavin

Category: Information Technology