Forrester Future of Sales AI Report

Artificial intelligence (AI) is rapidly and dramatically changing key facets of selling, making it easier to stay informed about clients and prioritize the right prospects. Industry experts expect this trend to speed up.

As customers become increasing sophisticated and independent in their purchasing behaviors, selling organizations have fewer opportunities to influence decisions. That means every interaction across every touchpoint in an organization has to produce value that sellers can eas ...

Last Published: October 30, 2018 by Gavin

Category: Information Technology