From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It

All online retailers experience shopping cart abandonment. In 2010, Forrester Research and MarketingSherpa reported abandonment rates of 55% and 52% respectively. More recent numbers from See Why and Fireclick show abandonment rates are now hovering around 72%.

In order to combat shopping cart abandonment, it’s important to analyze the shopping experience from the moment a shopper adds a product to their cart through purchase completion in order to determine what post-abandonment marketing ...

Last Published: September 5, 2013 by Gina

Category: Information Technology