Get Personalization Right or Risk Driving Shoppers Away

A new survey highlights what consumers really want and how to deliver

Retailers are working hard to attract and keep customers coming back to their sites. Their biggest play: Personalizing the online customer experience with a mix of data and technology.

In a recent survey, 70% of retailers in North America list personalization as a top priority. For retailers, the promise is simple: Give first-time and repeat customers relevant content and product recommendations, improve the customer exp ...

Last Published: June 7, 2018 by Gavin

Category: Information Technology