How to select the right advertising technology solution

With the broad fragmentation of advertising buying sources and the escalating need to better leverage customer data, more organizations are looking to programmatic advertising technology solutions to bring their media buying, ad targeting, and advertising operations under control. Marketers see advertising technology solutions as a way to consolidate disparate advertising efforts, giving them one centralized place where they can buy advertising and target their users in a data-driven, efficient, ...

Last Published: June 7, 2019 by Gavin

Category: Information Technology