Improving retail distribution sales productivity with data and analytics

Edrington-Beam Suntory combines the heritage and expertise of two of the world’s most prestigious and respected spirits producers, Edrington and Beam Suntory. Managing the sales, marketing and distribution in the UK for many of the world’s most iconic brands including Jim Beam, The Macallan, The Famous Grouse and Courvoisier, the company sought to further innovate its internal operations in an attempt to grow its sales within the on trade channel across the UK.

Edrington - Beam Suntory wa ...

Last Published: May 17, 2019 by Gavin

Category: Information Technology