KBTG, Kasikorn Bank – Digital Intelligence Means Proactive Experiences

Fred Roteseree, Deputy Managing Director of KBTG (the IT arm of Thai financial institute, KBank), wanted his business to see their customers differently. Instead of a home loan customer or credit card user, he wanted them to be a KBank customer first.

This simple switch in mindset allowed the business to start sharing information across departments and develop a holistic view that could identify more opportunities to engage, delight and surprise customers.

Roteseree says a key word to th ...

Last Published: March 18, 2019 by Susan

Category: Information Technology