Shopper Experience Index

Shopping has never been more dynamic, creating new challenges for brands and retailers.

The best brands and retailers are embracing consumer-generated content (CGC) to generate meaningful conversations around their products to give shoppers the information they need to choose them. In return, they are uncovering unprecedented insights into the buyer journey and customer experience.

To understand how the shopper experience is evolving, we studied how consumers are engaging with more than 5, ...

Last Published: August 9, 2018 by Gavin

Category: Information Technology