Television gets personal

In this crowded entertainment market, it’s imperative that media companies differentiate their offerings by enticing viewers with the right content at the right time. One of the most efficient ways to achieve this is through data-driven personalization.

TV companies that succeed with video personalization do two things very well. First, they identify personalization techniques that drive the desired results, such as increased viewer retention and video views. Second, they put resources int ...

Last Published: September 7, 2018 by Susan

Category: Information Technology