The CMO Agenda

Data-driven marketing puts statistics and measurement at the centre of a discipline traditionally dominated by passion and creativity. This report asks: what’s the best mix for success?

Turning data into meaningful insights isn’t easy. Aside from getting the right technology and software in place, human skills are a critical piece of the equation.

To capitalise on its bespoke platform, econometric modelling had to recruit a crack data team, comprising skills in ...

Last Published: October 12, 2018 by Susan

Category: Information Technology