The Customer Experience (CX) Revolution

During the 2008 economic downturn, many organizations worldwide had to become experts at customer retention in order to survive. This gave rise to a new discipline – Customer Experience (CX). Today, enterprise organizations see CX as a key business objective, not only for customer retention, but to attract customers, drive revenue, and create brand advocates.

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Last Published: February 4, 2019 by Gavin

Category: Information Technology