The Ektron Mobile Maturity Model

This document outlines a straightforward model for assessing where your organization stands today with your mobile initiatives, and where you should be going.

Business and IT readers can use this document to understand how effectively you are using mobile as a channel today - to find and connect with prospective customers, engage your site visitors, and convert and keep them as customers. It also creates a roadmap for future mobile efforts.

Last Published: April 22, 2014 by Michael

Category: Information Technology