Top Priorities for Advancing the B2B Marketing Function

Leaders must understand how their functions are performing today and what the most important areas of improvement are to achieve corporate objectives and confidently launch initiatives for the year ahead. With constant pressure on margins, expectations to do more with less and continuing volatility in the economic environment, the cost of getting it wrong is higher than ever.

This whitepaper explores the most important activities for marketing leaders in 2018:

1. Understanding Buying Dynam ...

Last Published: February 13, 2018 by Gavin

Category: Information Technology