Visual content strategies to supercharge the buyer journey

60% of marketers believe visual content is essential to their marketing strategy. Despite that, half of marketing departments are allocating 20% or less of their budget towards producing pictures and videos.

That isn’t surprising; it’s really expensive to create compelling visual content across your product catalog.

But it doesn’t have to be. Today’s social media platforms offer a rich sea of authentic product- and brand-focused social content from every marketer’s best friend: t ...

Last Published: August 9, 2018 by Gavin

Category: Information Technology