Watson AI helps deliver sales intelligence with Salesforce

When it comes to sales intelligence, the more data the better. With as much as 95% of today’s massive volumes of data created only in the last year, sales teams should have all the tools available to them to personalize selling – right?

Not necessarily. For sales leaders, the problem – and the opportunity – with having lots of data is structuring it to answer three questions fundamental to selling: Who do we target? How do we reach them? What do we offer them?

Whatever sales challe ...

Last Published: October 30, 2018 by Gavin

Category: Information Technology