YOUR MARKETING ROI: RISK OF INACTION vs RETURN ON INVESTMENT


Poor marketing strategies, convoluted analysis and campaign insights, and fragmented reporting have for, a long time now, been an easy scapegoat for low growth and sales across many organisations in different industries. The marketing function has suffered its fair share of the blame, while at the same time not receiving recognition when contributing to revenue.

It might be baffling why the credibility gap exists at the executive level in regard to marketing contribution since, as a market ...

Last Published: October 12, 2018 by Susan

Category: Information Technology