How to Build an Inbound Website (Part 2): Content Targeting and Lead Nurturing

The continuation from Part 1 in the “How to Build an Inbound Website series’ teaches you how content targeting, nurturing, and personas increase relevancy and engagement with your site visitors.

This eBook helps you learn how to create and use:

• Targeted and contextual offers
• A process for nurturing your visitors throughout the buyers' journey
• Personas to streamline targeting and gain insight

Plus, you will learn where you should focus on, and how to use analy ...

Last Published: April 22, 2014 by Jean

Category: Management