How to Build an Inbound Website (Part 3): Measurement and Insight

The third part in the ‘How to Build an Inbound Website series’ teaches you how metrics and analytics help increase insight into visitor behavior and optimize your inbound website.

This eBook helps you learn how to create and use:

- Targeted and contextual offers to retain customers
- A process to measure your conversion rates to get the most out of your inbound website
- Data to market better and have an optimized website

This step by step guide also includes hands on worksheets t ...

Last Published: April 22, 2014 by Jean

Category: Management