The Marketer\’s Guide to Buying Social Relationship Platforms

The age of digital means an ever increasing number of social channels — and, in turn, an ever increasing number of social interactions for your brand to manage. But even if you’re able to sift through all the social monitoring and response tools out there to find the one for your team, you need to navigate a confusing purchase process that includes IT, Legal, and Procurement.

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Last Published: April 15, 2016 by Susan

Category: Marketing