The Marketing Dilemma: Managing Content, Complexity, and Compliance

Marketing departments are producing more content for multiple channels of distribution at a faster rate than ever before. They face a dilemma of producing quality creative content while managing the complexity of the process, and ensuring the content complies with branding guidelines.

For marketing teams to produce the level of content required for today’s highly personalized campaigns, they must face this dilemma head on and effectively manage what we call the 3Cs: Content, Complexity, an ...

Last Published: May 23, 2016 by Susan

Category: Marketing