The C-Suite Handbook-Lessons for the Modern CMO

Longer tenures, but relative difficulty reaching the top of the company. Fast growing budgets, but pressure to demonstrate the ROI of Marketing. An unprecedented ability to reach out to potential customers, but an onus to enable creativity on a greater scale than ever.

Our other whitepaper in this series walks through these key trends facing CMOs. This whitepaper dives into three lessons from other areas of the enterprise that the chief marketer can learn to overcome those challenges:

-D ...

Last Published: November 5, 2015 by Gavin

Category: Sales