The Definitive Guide to Web Personalization

Today, most marketers offer the same experience to every website visitor, every time, regardless of their behavior or attributes. And they do it, each month, tens of thousands of times (sometimes much more)—as active prospects and customers visit their site. And that’s a mistake when you think about how much of their interested audience they alienate every day by skipping the chance to speak to them as individuals on their website.

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Last Published: April 28, 2016 by Susan

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