Helping online shoppers find the perfect fit

It can be a huge letdown when you order clothes online, only to find that they just don’t fit properly. abof partnered with Metail to launch a digital experience that lets customers try on clothes before they buy. Shoppers who use the tool spend three times more, have a 2.77 times higher conversion rate and are 1.78 times more likely to revisit.

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Last Published: May 13, 2019 by Gavin

Category: Information Technology