Authenticity and brand trust: Exploring the role of incentivized reviews

Do consumers value incentivized content derived from product sampling in the same way they value organic content? That’s exactly what we wanted to find out.

In today’s world, trust has become invaluable currency for companies. It’s especially true in marketing, as consumer trust is a make-or-break component for brands and retailers. Those who are unable to establish trust with consumers or — worse — who lose established trust, simply will not succeed in an age where consumer opinion ...

Last Published: May 15, 2019 by Gavin

Category: Information Technology