Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems

As today’s modern consumer jumps from device to device, they expect brands to understand and speak to them without missing a beat. But how exactly can brands achieve this? One of the key secrets behind connected and truly data-driven customer engagement is a best-in-class marketing technology ecosystem (also known as a “stack”).

But before you start investing in an ecosystem, let’s explore the fundamentals of how to build and manage your marketing technology stack to reach your busine ...

Last Published: June 14, 2021 by Susan

Category: Information Technology