CPG industry – A deep dive into use cases

In a traditional sense, the consumer packaged goods industry arguably coined the phrase ‘supply and demand’, from the first market stalls through to the introduction of international trading. In today’s market however, competing for shelf space is as much about stock management as it is about marketing.

For leading CPGs, it is now the end-to-end process of sales and operation planning that has risen to the top as a priority for investment. The reason being that poor management in S& ...

Last Published: May 17, 2019 by Gavin

Category: Information Technology