How sales reps can perfect their prospecting & learn how to craft cold emails with double digit response rates.

In 2019, they found that cold email replies dipped below 1% for the first time. That’s 2.5% lower than it was three years ago, and the numbers continue to dwindle. After analyzing over 600 emails, we discovered there are four main components to crafting a highly successful cold email. Subject line, preview text, friendly “from” address, and company sender reputation. Each of these areas are very important when sending out a cold email, it can be the difference from a reply back to a send s ...

Last Published: January 22, 2021 by Gavin

Category: Information Technology