Journey mapping eBook: An outside-in approach to delivering great customer experiences

Customers engage with your company for a variety of reasons such as buying your product, onboarding, or getting support. Each of these is a journey which may involve multiple channels – website, call center, mobile devices or social media.

Customer Journey Management is an omnichannel customer engagement technique that involves taking an outside-in approach from the customer’s perspective to improve customer experience
(CX) for your most important customer’s journeys.

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Last Published: July 28, 2020 by Gavin

Category: Information Technology