Report: The New Sales and Marketing Divide: It’s Not What You Think

Account-Based Marketing (ABM) is an essential weapon helping organizations better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation.

For Marketing and Sales teams to effectively engage contacts, they need to engage contacts in personalized interactions. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach.

To explore the issue more deeply, Conversica commission ...

Last Published: January 28, 2022 by Susan

Category: Information Technology