Marketing Personalization: Let the Data Do the Work

Getting a shopper to subscribe to your email messages is just the first step in moving them closer to your brand. Now, appeal more directly to their interests by using the data you collect to personalize and automate your messages.

Automation takes your personalization to the next level. Using these data points, create a series of welcome emails, re-engagement emails, and refill/replenish emails that send automatically. This way, the subscriber gets the information or offer within a few hour ...

Last Published: January 18, 2016 by Susan

Category: Marketing