Social Network Marketing: The Basics

Social Network Marketing: The Basics Social networking sites have become a powerful force in shaping public opinion on virtually every aspect of commerce. Because they amplify word-of-mouth marketing, they are becoming increasingly important in consumer’s purchasing decisions. To keep up, marketers must learn to leverage these sites. Social media may become more important than advertising as a trusted source of information; and, because consumers provide much of the content, marketers have les ...

Last Published: June 28, 2012 by Ann

Category: Marketing